Do you want to build an online presence for your business? With the increase in internet usage, brands and businesses have started giving more importance to online marketing than offline/traditional marketing methods. When we talk about online marketing, social media plays a crucial role. Various social media platforms have a massive audience base, which allows marketers to promote their products/services to tons of users at a time.

Some of the top social media platforms are Facebook, Instagram, Twitter, TikTok, and LinkedIn. Each platform has different features and a different type of audience. Depending on the social media platform, the content type also differs. For example, Facebook allows sharing texts, images, and short & long videos. On the other hand, TikTok allows sharing only short videos.

Depending on your business niche, you need to figure out which social media channel would provide you the best results. In this post, we will talk about TikTok. If you want to use this social media channel for your business marketing, this post is for you.

What is TikTok for Business?

TikTok has announced to its advertisers that it is launching a platform for business. The company has introduced a new brand and platform called “TikTok for Business.” This platform will make TikTok marketing easier. It is built to provide marketing solutions to brands.

TikTok for Business is where you can grow your business brand by running different ad types. It will provide access to Tiktok ad formats TopView, Brand Takeovers, In-feed videos, Hashtags challenges, and Branded effects.

Talking about TikTok Business Account, it is where you can set up your business profile. From your TikTok business account, you can build your brand’s online presence through organic content and also make use of different tools.

How do I create a TikTok Business page?

To get started with business marketing on this platform, you need to create the business page first. Here’s how to create a TikTok business page:

Sign up for TikTok

First of all, you need to create a TikTok account. You can create a TikTok account using your email or phone number. When filling your birthday, keep in mind that TikTok does not allow users less than 18 years old. When signing up, you will be asked to set a username. Make sure you create a perfect username that represents your business and brand.

Go to Switch to Pro Account

Once you sign up for a TikTok account, go to settings and click on “Manage my account.” There you will find the option for Switch to Pro Account. Click on that.

Set up TikTok business page

After clicking on “Switch to Pro Account,” you will find two options (Creator and Business) asking to select the account type. From there, you need to select the “Business” option. After that, you will be asked to choose the business category. Select the category that represents your business perfectly. You can now edit your profile picture, bio, add your business website, email, etc. You can also link your TikTok business account with other social media platforms like Instagram and YouTube.

Using TikTok for Business

Now you know how to create a business page on TikTok. After creating the page, you also need to know how to use the platform for your business marketing. Well, there are different ways to use it for marketing. Here are some effective ways:

Create your own content

One of the best ways and amazing ways to get the best out of TikTok is creating your own content. This method can take a bit of time, but it’s worth it in the long run. Your business might not be well-known. Planning and creating great content can help you get more reach. When it comes to content marketing, it is essential to focus on quality. Make sure your content is high-quality and authentic. With poor quality content, you will face difficulty standing apart from competitors in the market.

Use TikTok Ads

Like other social media platforms like Facebook, Instagram, Twitter, etc., TikTok also has an option for running paid advertisements. Creating your own content and getting better reach can be quite time-consuming. If you don’t want to wait for organic reach, you can consider running paid TikTok ads. There are different types of ads you can run on the platform. It includes brand takeovers, hashtag challenges, native ads, and branded lenses.

Branded takeovers ads appear in the users’ feed before they see the content of any other user. When running this ad, you can link your website or landing page. Talking about native ads, they are ads play between user content. The length of native ads can be between 9 and 15 seconds. 

Sponsored hashtags can be another excellent strategy for business marketing. By paying money for the sponsored hashtag, you will get a custom banner across the Discover page. Last but not least, branded lenses is another popular way to advertise on this platform. You need to design a filter related to your business. Users will use the filter, and it will increase your business brand awareness.

Influencer-Created Content

This is another paid method for marketing your business on this social media platform. Just like Instagram, YouTube, and Facebook, influencer marketing is popular on TikTok as well. Through influencer marketing, your business will get increased brand awareness. Depending on your niche, you need to find out ideal influencers.

And depending on your marketing budget, you need to approach influencers with ideal followers count. By paying some money to TikTok influencers, they will talk about your product/service in a video and link your business website in the description.

Final Thoughts

Tiktok is one of the popular social media platforms out there. With the increase in the number of users on this platform, businesses and brands have started leveraging this platform for marketing. 

To make it easier for marketers and business owners, the company has introduced its new brand and platform called “Tiktok for Business.” Here we have shared how you can create a TikTok business page and explained how you can use Tiktok for Business.

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