SSL hosting is a very important part of the optimization of your page’s ranking in search engines. Not only does it give you peace of mind when working with personal information. But, it will also ensure that search engines like Google and users know your site is safe to use.
If you’ve ever wondered if SSL hosting makes a difference to your SEO, then you’re in the right place. Here, we’ll take a look at what SSL is and why it’s important for customers looking for trustworthy websites.
What Is SSL Hosting?
SSL hosting is when data from a website is transferred to users’ computers over an encrypted link. This means that the data is protected and can’t be viewed by hackers. The basic idea of SSL (Secure Socket Layer) is to offer security, privacy, and also integrity for data being transferred between a web server and browser.
This ensures that everything you or users see on your page is secure and can’t be changed or modified without the proper authorization. There’s also a legal side of SSL, as it helps to prove that the website has been safe and secure as well as ensure that your users are not being tricked into giving their information.
Why Is SSL Hosting Important?
SSL hosting isn’t just about protecting your website from cybercriminals. It also matters for customers because it means that the information they are viewing is secure.
This is important because it gives you the peace of mind that your customers can use your website without worrying about their data being compromised. Many websites which process financial transactions, like eCommerce stores, will also need to use SSL hosting in order for their customer’s data to be secure and encrypted.
Search engines like Google were quick to pick up on the importance of SSL, which has a direct correlation to SEO. Having SSL ensures that your domain is considered safe and shows Google you are making an effort in protecting users’ data.
How Does SSL Affect SEO?
In the past few years alone, Google has been putting more and more importance on SSL itself. This means that if your website isn’t using this, then you could be putting yourself at a disadvantage when it comes to SEO.
With extra importance being put on the use of SSL hosting, Google said they would take a site’s SSL implementation as a positive sign to its quality.
Now-a-day, Google included the wording “HTTPS” in their ranking factors, so it’s fair to say that SSL matters. When a website has HTTPS, users know they are on a secure and trustworthy page when they see the green padlock in their browser toolbar. This means Google looks at websites with SSL much more favorably than those without.
SSL hosting is a great way to protect your data and customers who visit your pages. If you want an SEO boost (and good customer relations), look into the benefits of having SSL hosting. It’s becoming increasingly important for websites, and it can help you stand out among competitors online.