The importance of digitalization is increasing nowadays. No matter whether you are a business owner or run any organization, going with the current trends is so important. Before you go ahead and start marketing about your business, photography and videography play a significant role.
Depending on your business, photography might not be enough. You might have to think about videography as well. There are tons of different types of businesses that use drone photography and videography. It includes real estate, weddings, wildlife, sporting events, landscapes, film & TV subjects, etc.
If we talk about event marketing, drone videography has become the hottest trend in the market. Through drone videography, you can capture unique and engaging video footage. And if you are planning to run a digital marketing campaign, your commercial project’s engaging videos will help you stay ahead of the competition.
Instead of normal photos & videos, investing in drone photography & videography is worth it. Sharing drone photos and videos on various digital channels would keep it engaging and interesting.
Benefits of Drone Videos & Photography
Here are the benefits of drone videos and photography for commercial projects:
1. High-quality footages and photos
One of the major advantages of using drones for capturing photos and recording videos is it helps with high-quality footages and photos. High-quality recording can create a great impact when you are working on a commercial project. The drone would be your one-time investment. Once you get photos and video footage recorded through a drone, you can share it across various digital channels. High-quality footage and photos would create a great impact on the conversion rate.
2. Save money
Do you know drone photography and videography can be less costly as compared to traditional video forms? When it comes to marketing, costing matters a lot. Photography is one of the important costs in marketing. If you are running on a tight budget, this is for you. In order to get the best video and photo results for your commercial project, you are not required to spend a lot of money. Even with a small budget, you can get high-quality footage and photos.
Another great thing about drones is their versatility. With drones, you would be able to take pictures and record videos of the areas that were not possible earlier. Drone videography will provide a detailed insight to your client about your commercial project. Depending on how you want to record, the drone can fly from just a few centimeters off the ground to more than 300 feet in the air. The ability to record videos from different angles will help you get the perfect shot of your project.
4. Live stream
On social media platforms like Facebook, Instagram, and YouTube, the trend for going live is increasing. Your audience is interested in knowing what your business is doing live. Going live with drone videography can be a great way to showcase your commercial project in a better way. Smartphones can be used for going live, but the drone will provide better clarity and give the perfect shot. Depending on your drone brand and model, the method going live will vary a bit.
5. Make your social media channels compelling
As we know, drone photography and videography provide high-quality footage and photos. By publishing those high-quality photos and videos on your social media handles, you can make your social media accounts look appealing. This won’t just provide better engagement from the existing audience, but also help you get an increased reach. By running a social media ad campaign with compelling pictures and videos, you will get better conversion and drive more engagement.
6. Stay ahead of the competition
Capturing photos and recording videos using the drone is quite new in the market and the chances are your competitors are not already leveraging this technology. If your competitors are not using this technology, it can be a great way for you to leverage drone photography and videography and stay ahead of your competitors.
How drones are changing the business world?
With the advancement in technology, businesses and industries have adapted them. One of the major changes businesses are seeing is shifting from old-school/traditional marketing techniques to modern marketing techniques. Drones are changing the way businesses used to work earlier.
This tech device was used by defense organizations and tech-savvy consumers. Nowadays, businesses have also started using this gadget. Keep in mind that the advantage of drones is not limited to high-quality photography & videography. Depending on your business type, this gadget can help your business in so many other ways. The major advantage is, this gadget can reach places that are hazardous or inaccessible for humans.
Drones can be used in delivery management, healthcare sector, infrastructure, construction, agriculture sector, weather forecasting, and more. The right use of drones can improve productivity and efficiency in your business.
Things to keep in mind before flying a drone
Before flying a drone for the first time, there are certain things you need to be aware of. You need to make sure you don’t do something wrong when flying it for the first. So, here are the important things to keep in mind before flying a drone:
- Fly in a wide, open space
- Read the entire manual
- Become familiar with the Drone app
- Inspect your drone before flying
- Consider the weather before flying a drone
- Check the batteries
- Be clear about the laws
When flying a drone, you also need to be clear about the rules. DGCA recently introduced some rules when flying a drone. Here are they:
- Never fly the drone near other aircraft
- Never fly it over groups of people
- Fly at or below 400 feet and stay away from surrounding obstacles
- Never fly under the influence of drugs or alcohol
- Understand airspace restrictions and requirements
Drone videography and photography can be helpful to your commercial project in so many ways. First of all, you would be able to capture high-quality footage and photos. Apart from this, it is also quite less costly than traditional video forms.
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