How Do I Grow My Business’ Social Media Audience?


Are you a business owner who is facing difficulty growing the social media audience? You have come to the right place. In this post, we will explain how you can grow your business’ social media audience.

When it comes to marketing, digitalization is gaining popularity nowadays. The reason behind this is the increase in online users. With the increase in users on different digital channels, it has been an excellent opportunity for business owners and marketers to leverage those digital channels. For online marketing, some popular marketing methods are SEO (search engine optimization), SEM (search engine marketing), SMM (social media marketing), and content marketing.

In this post, we are going to talk about social media. It is a crucial part of digital marketing. One of the main reasons why you should consider social media for your business is its massive audience. In the year 2020, more than 3.6 billion people were using social media around the world. For social media marketing, you have two options – either build an organic audience or run paid ads. Implementing the right strategy can help you build an audience on different social media platforms.

Growing Your Business’ Social Media Audience

With the rising competition on social media platforms, building the audience can be a tedious task. With the right strategy, it can be easy. Here are some effective ways to grow your business’ social media audience:

1. Optimize your social media profiles

The first and essential thing you need to do for growing your audience is optimizing your social media profiles. When your social media profiles are not optimized correctly, you will face difficulty standing apart from your audience. Depending on your social media platform, ideal optimization methods would differ. 

For example, on Twitter, you need to add a 160-character bio, website link, and location. Talking about Facebook, you need to add a short description, website link, address, and phone number. Filling all the necessary details and optimizing the social media profile would help that platform understand what business industry you are into.

2. Hold contests

Another great way to grow the audience on your social media accounts is by holding contests and giveaways. Depending on your business type, you need to decide the rules, instructions, duration, and prize for the contest. You can consider running comment to win, caption contest, photo contest, vote to win, or any other type of contest. When deciding the prize, keep in mind that the prize needs to be related to your brand, and it will also add value to your audience’s life.

3. Include a visual with every post

One of the best ways to grab the attention of users and build a social media audience is using visuals. Using a visual with every social media post can help you increase engagement. People are more prone to engage with social media posts that are visually appealing. According to data by HubSpot, compared to other types of content, visual content is more than 40x more likely to get shared on social media. Hence, make sure you create eye-catchy and visually appealing content.

4. Use hashtags

Using hashtags, you can increase the reach of your posts. Don’t just keep sharing your content to the existing audience. Using the right hashtags in your content can help you get your content discovered by a new audience. Facebook, Instagram, Twitter, and LinkedIn are some social media platforms where you can use hashtags.

5. Use video content

As compared to other digital content like photos, articles, guides, etc., video content is way more effective. Most users prefer video content than textual content. Using video content, you can grab the attention of your target audience more quickly. When formulating social media strategy, make sure to give more importance to videos. When you publish videos, social media search engines will give you more preference.

6. Meme marketing

In digital marketing, meme marketing plays a crucial role in delivering a brand message. Depending on your business type and niche, you can add some humor and fun to your social media posts. People are not interested in knowing what you are selling; they are interested in how you make them feel. Compared to standard/serious content, content with some humor is more likely to get increased engagement.

7. Add social media links on your website

When it comes to building an online presence, the website plays a vital role. It works as a 24/7 store for your business. The chances are you might be using SEO (search engine optimization) services for getting higher rankings. If your website is already getting good enough traction, adding social media links on the website can be a good idea. When the user likes your website content, he/she is more likely to follow you on social media for more content. This is the best strategy to increase targeted followers on your social media channels.

8. Cross-promote social media accounts

Cross-promotion is also an excellent way to grow social media audience. Under this strategy, you ask your audience on one social media platform to follow your business on other social media platforms. Let’s say you want to increase your Instagram followers. To do that, you can promote your Instagram handle on other social media channels like Facebook, Twitter, LinkedIn, etc.

9. Run paid ads

Growing social media audience organically can be a bit time-consuming. If you can’t wait for that, you have the option to run paid ads on various social media platforms. The good thing about social media ads is, they are cost-effective. Unlike Google ads and Bing ads, you are not required to spend a lot of money on ads. Another good thing is targeting options. Running ads on a platform like Facebook, Instagram, etc., let you target audience based on gender, location, behaviors, interests, etc.

So here we have seen some effective ways to grow business’ social media audience. No matter whether you are a small, medium, or large business organization, using above given ways correctly can help you increase audience on your social media handles.

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