When it comes to digital marketing, it is imperative to utilize all the methods wisely. Digital marketing consists of various methods such as search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), email marketing, and much more.
No matter whether you want to build a personal brand or your business brand, you must use these marketing methods properly. Among all these digital marketing methods, here we will talk about social media.
The number of social media users is on the rise. If we compare the current social media statistics with the statistics of a few years ago, we can see the huge increment in various social media platforms.
Here are some social media statistics that will blow your mind:
- The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019.
- Among various social media platforms, Facebook is the market leader. With over 2.30 billion monthly active users, it becomes the most widely used social media platform.
- If we categorize social media users by generation, 90.4% millennials, 77.5% Generation X, and 48.2% Baby Boomers are on social media.
- An average user spends around 3 hours per day on social networks and messaging.
- 71% of consumers who have had a positive experience with the brand on social media are likely to refer to products/services to their friends and family.
- 91% of users access various social media channels via mobile devices.
Some major social media platforms include Facebook, Instagram, Twitter, LinkedIn, and Pinterest. At present (in 2020), there are approximately 3.6 billion social media users worldwide. By the year 2025, this figure is expected to grow by 4.41 billion.
Various social media platforms have different audience types. Depending on your business type and the product/service you want to sell, you can select the right platform among these.
What is Social Media Management?
From the above facts and figures, we can conclude that social media has been imperative for businesses nowadays. Social media management is the process of managing online presence on various social media platforms like Facebook, Instagram, Twitter, Pinterest, etc.
A social media manager engages and interacts with social media users. He/she makes sure the followers and target audience interacts with the content.
Top Social Media Channels
When it comes to using social media for business or for building a personal brand, it is imperative to utilize the channels that are effective. Focusing on the right channels will help you get results faster. Here are some top social media channels you may consider for your business:
- YouTube
- Tumblr
Benefits of Social Media Management
Social media can help your business or brand in so many ways. The important thing is having the right person to do it. Here are some major benefits of social media management:
1. Increased brand awareness
If you are facing difficulty building brand awareness, you can take the help of various social media channels. As different social media channels such as Facebook, Instagram, YouTube have a huge audience, it can be easy to build brand awareness over there.
Among different digital marketing methods, social media is one of the best and cost-effective ways of increasing brand awareness. If we compare traditional marketing methods like television with social media, building the brand through TV would be way costlier than different social media channels.
2. Increase search engine rankings
Can social media really help you increase your website’s search engine rankings? The answer is YES. Search engine optimization or SEO consists of so many factors. Before ranking any website on the top of SERP, Google considers a list of different factors.
One of those factors is social signals. Although social media can’t help you increase the rankings directly, it does create an impact. So, social media management will not just help you get traffic from different social media channels, it will also help you gain traction from search engines.
3. Increase engagement and interaction
Social media is the best place where you can interact and engage with your customers or potential customers. In this competitive era, customer satisfaction is of utmost importance. Your focus should not just be on a transactional relationship with your customers.
A social media manager will interact with your target audience as well as customers so that your business can build a better relationship with them. Interaction with the audience will help you know their problems. And, by solving their problems, you can satisfy them.
4. Cost-effective
Another reason why you should consider social media marketing and social media management for your business is because it is very cost-effective. Unlike conventional marketing methods, you do not have to spend huge money on the marketing of your business through social media.
Social media management starts with signup up and creating profiles (which is absolutely free). Once you setup your profile, you will need to publish quality content on a regular basis. Hiring a social media manager who can do all the tasks will not cost your business so much.
5. Analyze your social media performance
Apart from setting up social media profiles, creating & publishing content, the social media manager is also responsible for analyzing the performance. A manager needs to analyze the performance of each digital channel, whether it is Facebook, Instagram, Twitter, Pinterest, or any other channel.
Why is it so important to analyze the performance? Analyzing performance can improve conversions. When it comes to social media management, the manager analyzes various metrics like engagement, followers, views, website link clicks, etc. If there’s something wrong with any platform, your social media manager will fix it.
Final Thoughts
With the consistent rise in users on various social media platforms, it’s been an excellent opportunity for marketers and business owners to get the most. It is important to select the social media channel based on the audience type.
In a nutshell, social media management can skyrocket the business. Hiring the right person for social media content and ads management is the best investment.
Created by Power Moves Digital Marketing
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