Are you planning to get a website build for your business? If your answer is yes, there are so many web developers you can choose from. For any business, website creation is the first step to building an online presence. A website works like a 24/7 store. Anyone can visit your website at any time of the day. Unlike a physical store, the website does not require your presence.
Before getting a website created for your business, make sure whatever website developer you select can make an ADA compliant website for your business.
ADA stands for the Americans with Disabilities Act. This Act was passed in 1990. The purpose of this Act was to ensure that businesses and public service providers take all the necessary steps to accommodate people with disabilities. According to ADA, the websites must be accessible for people with a range of disabilities.
As we have seen, ADA was passed in the year 1990; with the passage of time, the ADA became less effective due to its language hasn’t been updated to reflect the new social reality. The Department of Justice provided some guidance in 2018, saying that “the ADA applies to public accommodations’ websites.” Now, let’s take a look at the various benefits of making your business website ADA compliant.
Benefits of Building An ADA Compliant Website
Here are the benefits:
1. Avoiding legal troubles
You don’t want to get your business into legal troubles, right? This is the major reason why you should consider making your website ADA compliant. As we have seen, the Americans Disabilities Act was passed in the year 1990. At that time, the internet wasn’t widely used. But now, most companies have their online presence through websites.
This is why it is vital to ensure that your brand is accessible by all website visitors. When your website is not compliant with the Act, there are chances that your business can get into legal issues. It can also lead to huge penalties. All the updated pages of your website need to be at least grade A compliant, with grade AAA being the highest. Do you know that there are so many popular brands that got penalized for not making their website ADA compliant? Some examples are Fordham University, Foot Locker, Brooks Brothers, and even Kylie Jenner.
2. Increase your target audience
Do you want to increase your target audience for your business? You can do that by making your business website ADA compliant. When the website is not ADA compliant, your target audience with disabilities will have difficulty accessing your website content. Do you know there are about 50 million people with disabilities in the United States? If your website is not ADA compliant, you are already missing out on so many potential customers. Your site is accessible to only those people who do not have disabilities.
Your target audience might be interested in your product or service, but they might be facing difficulty in navigation. By making the website ADA compliant, you are allowing people with disabilities to access your website and different web pages without hassle.
3. Improve SEO efforts
SEO or search engine optimization is an essential part of building an online presence. If you want to increase the online presence of your website, it is imperative to focus on search engine optimization. SEO is the process of increasing the quality and quantity of website traffic. The digital marketing agency or SEO professional implements various optimization strategies & tactics for improving search rankings and website presence.
Google is a giant search engine. Over time, it has brought so many updates. These updates and changes are made to improve the user experience while searching for any information or query. These days, it’s not just about how many backlinks your website has. The more important thing that has been is the experience you provide to your visitors. By making your site ADA compliant, you will be helping people with disabilities access your site content and improve SEO efforts as well.
4. Increased ROI
In business, what matters the most is how much ROI (return on investment) you are able to generate. Making your business website ADA compliant can help you with that. When the site is ADA compliant, it will be easier for people with disabilities to access the website. This will get you more website traffic. More targeted website traffic ultimately means increased return on investment. When your site will be fully ADA-compliant, but your competitor’s site isn’t, it will also help you get more returns.
5. Improve your reputation
Do you know making the website ADA-compliant can improve the business reputation as well? The chances are your competitors’ website might not be ADA compliant. Due to this, people with disabilities might be having problems when accessing their websites. When your website is ADA-compliant, your audience with disabilities will start switching to your website from your competitors’ websites.
Making your website ADA compliant will tell your customers how valuable they are to your business. Your potential customers might have already gone through a few other websites and disappointed each time. When your audience gets the best experience on your site, they are more likely to tell about your business to their friends and relatives.
6. Improved website usability
By making your website fully ADA-compliant, you are not just helping people with disabilities. You will be helping all the users. The process will improve the usability and experience of all the users. Whether it’s a person with a disability or without disability, meeting ADA compliance will help every user. When the website follows all the essential guidelines, people would be able to find the website more easily.
Here we have seen different benefits you will get after making your business website ADA-compliant. For this process, it is crucial to hire the right digital marketing agency. If you want to make your site ADA-compliant, consider hiring Power Moves Digital Marketing. For more information, feel free to contact us.
Please contact us 24/7 for more details or support at PowerMovesDigitalMarketing.com.