Are you considering digital marketing for your business? If yes, there are various types of digital marketing methods out there. In order to get the most out of your online marketing strategy, it is imperative to select the right type of digital marketing.
Various digital marketing methods include PPC (pay per click) advertising, SEO (search engine optimization), SMM (social media marketing), email marketing, and much more.
Among all these digital marketing methods, SEO plays a critical role. No matter whether you are a small, medium, or a large scale business owner, and no matter of your business type, SEO can help you generate tons of high-quality leads and clients. With the right SEO implementation, you can get your website on the top of the search engine results page (SERP) for targeted keywords.
Here are some latest SEO statistics that will blow your mind:
- Out of billions of searches that happen on a given day, 15% of daily searches are new to Google.
- On the first page alone, the five organic results account for 67.60% of all the clicks.
- Google’s search algorithm uses more than 200 factors to rank websites.
- The average content length of the top position Google article contains 2,416 words.
- The average word count of a voice search result page is 2,312 words.
- 91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks.
- 55.24% of pages don’t have a single backlink.
Types of SEO
Search engine optimization is of a different type. It mainly includes on-page SEO, off-page SEO, and technical SEO.
On-page or on-site SEO is the process of optimizing individual web pages. It refers to content and HTML source code of a web to be optimized. In a nutshell, on-page SEO means the SEO actions taken within the website.
It includes a variety of factors. To get the most out of SEO, the agency/expert needs to take into account the website’s different on-page factors like title, meta description, image optimization, keywords, content optimization, header tags, and permalink and much more.
Off-page or off-site SEO includes all the activities done outside the website. Off-page SEO plays a significant role in ranking the website. In order to rank a newly created site, on-page SEO would not be sufficient. This is when the role of off-page SEO comes in.
By implementing different off-page techniques, you can build the website authority and boost its rankings for different targeted keywords. Off-page factors include backlinks, social signals, article submission, social bookmarking, directory submission, etc.
No matter how much effort you put in enhancing your website’s on-page and off-page SEO strategies, it will not be worth it if it has technical errors. An SEO expert audits the website and finds out all the technical errors it has.
Basically, technical SEO refers to optimizing the site for crawling and indexing. If there is any technical error, the website will not be crawled or indexed by search engines. Technical SEO includes sitemap, robots.txt, canonical tag, Google Analytics, Google Search Console, etc.
Here we have seen different types of SEO. Now let’s get into SEO benefits:
Benefits of SEO
Adding search engine optimization in your marketing strategy can help you boost your business. Here are various benefits of SEO:
1. Get high-quality traffic
The first and primary reason why companies and businesses nowadays are considering SEO for their business is that it helps to get high-quality and targeted website traffic. Unlike conventional/traditional marketing methods, SEO will not provide general traffic. By doing the proper keyword research, you can get the list of keywords. And when your website ranks for those keywords, you can drive a lot of targeted traffic to your site.
Another reason you should consider SEO for business is because it is really cost-effective. Digital marketing also includes paid advertising methods like Google ads, Facebook ads, etc. However, to drive traffic through those methods, you will be spending money. In the case of organic traffic, Google or any other search engine does not charge any money when the site ranks on the top. For SEO, the main investment will be of hiring the right SEO agency.
3. SEO gets more clicks than PPC
Depending on your marketing budget, you can use the combination of Google PPC and SEO; however, note that, as compared to Google PPC, you are likely to get more clicks through SEO. Although PPC ads appear above organic search results, around 71.33% of searches result in a click on an organic result on the first page.
4. SEO leads to better user experience
SEO is not just about driving more and more people to the website. It is more than that. Apart from getting more website traffic, the SEO expert also focuses on how he/she can deliver the best experience to the visitor. Because even after getting the top spot on Google, if the website fails to satisfy its visitors, the rankings are likely to decline. To boost user experience on your website, you can use various ways like providing relevant information, using photos/videos, building easy-to-navigate pages, etc.
5. Better conversion rates
In the end, the thing that matters the most is the conversion rate. No matter how much amount you have spent on various marketing techniques, if none of them were able to drive expected conversions, it’s not worth it. SEO is something that can help you drive higher conversion rates. The reason is well-targeted traffic. By doing the proper keyword research, you can find keywords with high search intent. Using those keywords in your website pages and blog posts, your website will rank for those keywords. This way, you can drive targeted website traffic and drive better conversions.
With the right preparation and execution of an SEO plan, it is possible to drive massive targeted traffic from giant search engines like Google, Yahoo, Bing, etc. Though getting results from SEO takes time, in the end, it’s worth it.
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