Do you want to build the digital presence of your business? There are various ways you can promote your business online.
When it comes to building an online presence, various digital marketing techniques play a critical role. Digital marketing can be of a different type. It includes SEO (search engine optimization), SEM (search engine marketing), email marketing, SMM (social media marketing), and much more.
A business or company can build its online presence and brand awareness using different ways. Some top digital marketing methods include SEO, Google PPC, and FB ads.
Business owners often get confused between SEO and paid ads. Whether you should choose search engine optimization or any paid advertising channel depends on various factors like your marketing budget, business type, etc.
Many business owners like SEO because it helps to get free organic traffic from giant search engines like Google, Yahoo, and Bing. Note that SEO is not entirely free. It consists of two main costs: the amount you will need to pay to the hired SEO expert or SEO agency and the time it will take to rank your website.
Search engine optimization is not a one-time task. To get effective results from the SEO plan, it is imperative to invest in the long term. Depending on your website authority, competition in your niche, and the keywords you target, the time it will take to rank your website on the top of SERP (search engine results page) will differ. This is the reason why many businesses prefer PPC advertisements over SEO.
What is Google PPC?
PPC is the short form of pay per click. Google PPC is the online advertisement method through which a business/brand advertises on Google. As the name suggests, pay per click advertisement charges based on the number of clicks.
Using Google PPC ads, you can send your message to the massive number of people search for products, services, or information you can provide. This form of online advertisement is currently used by millions of businesses around the world.
Businesses and brands consider this digital marketing method, obviously, because it is result-effective. If you don’t want to wait for your website to rank on the top of Google, and if you want to drive organic traffic, Google PPC can be an ideal option.
Benefits of Google PPC Advertising
Using Google PPC for your business promotion can benefit in so many ways. Here are some significant benefits of Google PPC:
Advertise directly to people searching for a business like you
Using Google Adwords or Google PPC, you can advertise directly to people looking for a product or service like yours. Google Ads helps to get an entirely new audience to your website. The platform allows you to select the target audience. You can display your advertisement to people who will be more interested.
PPC advertising can help you get visitors that are actively looking for a product or service you offer. Hiring a PPC expert ensures you have selected the right audience. Targeting the wrong audience will be a waste of the amount you spend.
Another reason why you should consider PPC advertising is because it helps to target the right audience. To help businesses target the perfect audience, it allows to choose specific terms or interests.
Apart from this, you can also choose specific keywords that people will be searching for. These features of PPC advertising enhance the marketing campaign and help get the high intent audience to the website.
Measurable and trackable
Unlike traditional marketing methods such as newspapers, magazines, etc. advertisements, Google PPC is measurable and trackable. For tracking the results and data of an on-going ad campaign, you just need to use the Google Ads tool with Google Analytics.
It will provide you the access to all the metrics like impressions, clicks, and conversions. Tracking the on-going campaign will give you an idea about its efficiency. And, it will help you know whether you should spend more on that campaign or stop it.
Even if you are late in the digital marketing field, there’s nothing to worry about, because you can have a quick entry in the market with Google ads. This is the significant benefit of PPC advertising, while one of the major cons of SEO.
If you want to get traffic through SEO, it will take time. Depending on the difficulty of the keywords you want to target, the time duration may vary. Talking about Google PPC advertisement, you can show up your website on the top of Google SERP for your desired keyword(s).
It works well with other marketing channels
PPC marketing works perfectly with other online marketing methods like SEO and SMM. Instead of focusing solely on PPC, SEO, or SMM, it is a good idea to put effort into all marketing channels together.
For example, you can run PPC ads for short tail or medium tail keywords (as they are quite challenging to rank through SEO) and work on Google SEO for long term keywords (as they are quite easy to rank). The traffic and audience you will get to your website through PPC and SEO will often be the same.
Pay only when people click
As the name suggests, you will be charged for Google pay per click (PPC) advertisement only when people click on the result. It means you will be spending money not for impressions your ad gets, rather only for traffic Google sends to your website.
Advertise locally or globally
For PPC advertisements, you are not limited by a particular geographic region. It’s all up to the audience you want to target. Depending on your targeted audience, you can advertise locally or globally. Advertising locally is great for local businesses.
For example, if you are a dentist in London. While creating the ad campaign, you can choose the location of your target audience. By selecting London, your ad will be displayed only to the people in London.
For a newly created website, it is not easy to get better rankings in the SERP. If you can’t wait for your website to rank organically, it is good to use Google PPC. From the above-listed benefits, we can say that Google PPC advertising can enhance the digital marketing campaign.