If you want to increase your business’s online presence, you must focus on creating more content. In the field of digital marketing, content marketing is very important.
When it comes to content marketing, you need to know about various types of online content. The content could be an article, image, video, infographic, etc. To get the best out of your marketing strategy, it is advisable to utilize all the content types properly.
Among various content types, the craze of videos is increasing nowadays. Most users prefer watching video content rather than reading long articles or guides. When we talk about video, it is of different types. It includes animation videos, how-to videos, educational videos, drone videos, etc.
Drone videography is gaining popularity nowadays. If you are planning to create content for various social media channels like Youtube, Instagram, and Facebook, drone videography is something you can consider.
The drone is the best and effective way of capturing video footage. Notably, in the field of event marketing, this is gaining popularity. There are various types of drone shots, like aerial pan shot, tracking shot, pedestal shot, fly over, and reveal shot.
Here is some data related to drones:
- The annual growth rate of drones in the US is estimated to be approximately 6.4%.
- The number of commercial drones is expected to double by 2024.
- 24% of men in the US own a drone, while only 10% of women.
Benefits of Drone Videos
After the invention of drones, aerial videography has been very easy. Not just easy; it becomes less costly and effective as well. Capturing drone video footage and sharing across various digital channels can be a great idea.
Depending on the type of business you are involved in, the type of drone videography will differ. Here are some benefits of drone videos:
Show real dimensions
Through drone videography, you can show the real dimensions of the property or the object. If you are in the real estate market, this is for you. If you want to show your clients the exact look of any property, this is the best way. This way, you can show the property’s size, shape, and layout. According to Multiple Listing Service statistics, properties with accompanying aerial imagery are 68% more likely to sell than properties without aerial imagery. After the coronavirus pandemic, one on one meetings has been reduced. If you want to give your client a real-time experience, drone videography is one of the best ways.
Make your website look catchy
By adding drone videos on your website, you can provide a better experience to your visitors. You may be into real estate, educational institute, hotel, or any other field. Drone videography gives a clear view of the physical location. If you want to improve your website rankings on Google, it’s imperative to deliver a high-quality experience. With drone videos, you can do that. It will increase the average time spent on your website.
Brand awareness creation
Another reason you should consider making drone videos of your business is that it can increase brand awareness. Building a brand is an essential part of any business. You may be providing a fantastic product or service, but if people are not aware of your business’ existence, it’s not worth it. Through drone virtual tours, you can build brand awareness and let people know about the existence of your business.
Use for ad campaigns
Online advertisement methods like Google PPC, Facebook ads, Instagram ads, etc. are fantastic for building awareness and also for driving conversions. As we know, video is one of the best and engaging types of online content. If you run online ad campaigns, such as Facebook ads, Instagram ads, etc., using drone videos can be useful. Instead of using other types of videos for running ad campaigns, using drone videos can ensure higher conversion rates.
It excites the prospect
Businesses and brands nowadays are creating drone videos are because they are the type of videos that create excitement in the prospect. Through drone videography, you can let your prospects know that you have something valuable for them.
Get more shareability
Video content gets more engagement than any other type of content. It gets more likes, comments, and shares. It is believed that social video generates 12 times more shares than text and images combined. By using drone videography, you can further increase the chances of getting more number of shares. When your business gets more shares, it can help you increase your potential customer base.
It is cost-effective
Another reason why you need drone videos for your business is that they are cost-effective. The cost of producing drone videos has been decreased nowadays. You don’t need to spend massive money on drone videography. With little investment in this type of video, you can enjoy so many benefits. You don’t need to have a large amount of money for creating drone videos. Even if you have a small business, you can use drone videos for your business.
Great for SEO
SEO (search engine optimization) is an integral part of digital marketing. There are so many factors that affect the rankings of any website. The time it will take to rank any website will be based on various ranking factors. The digital marketer needs to make sure his/her website considers all the SEO factors. One of those factors is video content. Google loves videos. When Google bots crawl a website, it checks what the website has, like whether it has videos uploaded, infographics, images, tables, etc. Adding drone videos to your website will boost your website SEO.
Final Thoughts
From the above-listed benefits, we can conclude that drone videography can be useful. The good thing is you don’t need to spend significant money amount on this. Nowadays, drone videos can be made at a considerably low price. With enough marketing budget, you would be able to create high-quality drone videos.
Whether you are a small, medium, or a large business, making drone videos for your business, marketing is something you may consider.
Created by Power Moves Digital Marketing
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