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What is Pay-per-click?
Google Pay-Per-Click (PPC)
Power Moves Digital Marketing will help bring you more business with online advertising! Whether you’re in Tampa, St. Petersburg, or anywhere else, let our digital advertising company manage your business’s strategy for high converting campaigns based on your target audience, competition, demographics and optimizing your keywords each month to get you the most bang for your buck. One wrong click can cost you thousands of dollars!
It’s similar to installing an engine in your car. You can look up YouTube videos and take classes to become proficient but its more effective to the leave it to experts for the best results.
We will discuss your business goals, define the target audience, determine monthly ad spend during our onboarding process. The experts at our digital advertising company will use that information to research competition, data and keywords. Then we will create and optimize your campaigns online for desktop and mobile. This will ensure that your business will look professional while we strategize to reach your target audience and help drive more customers to your business! Below is a breakdown of the tasks that we will work on to manage your online ad campaigns.
Power Moves Digital Marketing Core PPC Task Summary
1. INITIAL ACCOUNT CREATION
Configuring the campaign settings, building ad groups, creating ads, keyword research and adding keywords, setting location targeting, setting delivery schedules, mobile vs. PC adjustments, etc. This builds the initial campaign environment to launch the campaign and to begin generating clicks.
2. CONVERSION TRACKING CODE INSTALLATION
To provide the data needed to optimize AdWords and determine an advertising ROI.
3. NEGATIVE KEYWORD LIST CREATION
Ensuring that the wrong keywords are not used.
4. ONGOING KEYWORD DISCOVERY
Addition of new search phrases based on what is and is not already successful.
5. KEYWORD BID OPTIMIZATION
Ongoing efforts to maximize campaign performance by emphasizing productive keywords.
6. SEARCH AD OPTIMIZATION
Ongoing efforts to maximize campaign performance by replacing low-performance ads with new ad versions more similar to high-performing ads.
7. AD DISPLAY TIME OPTIMIZATION
Ongoing efforts to maximize campaign performance by optimizing the time-of-day and day-of-week that ads are displayed.
8. DEVICE BID OPTIMIZATION
Ongoing efforts to maximize campaign performance by managing bid adjustments across different ad delivery platforms: PC vs. Mobile vs. Tablet.
9. GEOTARGETING BID OPTIMIZATION
Ongoing efforts to maximize campaign performance by managing bid adjustments based on geotargeting (Zip, City, State, Country).
10. MONTHLY REPORTING
Monthly Google AdWords campaign report.
11. CAMPAIGN TRANSPARENCE
Power Moves Digital Marketing will allow Clients to directly access the PPC account(s). Account ownership belongs to the Client; Power Moves Digital Marketing only manages the campaign on the Client’s behalf.
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